With the success of their Illinois Kids Campaign, it was time for One Chance Illinois to establish themselves as a strong voice in education policy.

One Chance Illinois leads the state’s education conversation by engaging various perspectives to develop policy solutions that focus on a single notion – every child has just one chance to get a great K-12 education. This uniquely inclusive mission deserved a thoughtful brand with the potential to extend a secondary branding family to the resulting policy initiatives.

Bright tones, aspirational student photography, and a subtle building block theme capture the optimistic, multi-sided dialogue of the One Chance Illinois approach, inspiring their audience to embrace the cause.

Project completed at D+i Creative.

Creative direction: Ben Gust
Art direction + design: Abbie Goetting
Copywriting: Abbie Goetting
Project management: Ellen Pepper