As an early pioneer in the premium juice category, Bolthouse Farms knew their secret ingredient would be their wholesome farm-fresh values and pristine produce. 

After a decade of success, Bolthouse Farms needed to evolve their premium juice line to maintain the attention of shoppers in an increasingly crowded shelfscape, while continuing their from-the-farm legacy. Clarified hierarchy, simplified messaging, and a delicious cornucopia of imagery and color celebrates the mouthwatering beauty of the ingredients and wellness captured in each bottle.

Bolthouse Farms continued their dominance in the premium juice sector and was eventually acquired by Campbells in 2012 for $1.55 billion. You can still find this most recent packaging evolution in stores today.

Project completed at HMSDesign.

Creative direction: Hugh Montgomery, Andy Sheffield, Abbie Goetting
Art direction: Andy Sheffield, Abbie Goetting
Design: Abbie Goetting, Megan Reddish, Jason Larche
Copywriting: Abbie Goetting
Production: Gary Holda